Today we live in a world that is almost entirely fictional, dependent on futuristic technology.
Today, science fiction worlds designed in the minds of the past are becoming our reality. When I say science fiction, I’m not talking about Star Wars or Star Trek. These are happy stories full of glowing neon planets.
For example, George Orwell’s Nineteen Eighty-Four is not so.
The Big Brother, a system presumed in George Orwell’s novel Nineteen Eighty-Four, which he is supposed to follow us in any way, provides a dark depiction of how our future might look if our policy and technology are out of control.
The anti-utopian adaptation of the film in 1984 reads on the posters: Brother is watching you!
This work, which depicts the dark worlds, sheds light on today’s concerns. To understand this, even looking at the book’s current sales is enough.
We rely on social media, personal assistants (Hey, Siri!) And those little devices that go into our pockets so much that we hope to find or see Big Brother in different places while we continue to live in these digital worlds.
But he may not be exactly the person or thing you expect.
Think of technology companies that already know what we are consuming, who we are and what we think, and that have the power to control it.
Need an example? The Cambridge Analytica scandal allegedly won Donald Trump’s presidential election with Facebook data is at hand.
Another example of how effective technology companies are in our lives was a large and comprehensive advertising ban that Google launched last week for crypto currencies.
Crypto Money Ban
The crypto money market was a day of Tuesday, March 13, when we took everything else in the background and locked it on the computer screens. Because the world of crypto money began to paint red in succession. Admittedly, this was literally a front page news.
Press releases in email boxes said technology giant Google would ban digital currency ads on all of its platforms in June.
It was stated that this prohibition would cover almost any content of ICOs, digital wallets, digital money exchanges and digital currencies. The technology giant’s ban may seem like a big punishment for the world of digital currency, but it can’t be said to be irrelevant given the fraud incidents during 2017.
From a different perspective, this ban, regardless of Google, is a major obstacle to potential progress. Even a big blow to free enterprise and capitalism.
This blockage of digital currencies is one of the latest examples of how much technology companies have had in our lives.
Technology giants such as Google and Facebook now have the power to influence the election and even bring down capitalism in a few-page press releases.
Just a few days ago, YouTube banned videos showing how to use firearms, and Google blocked ads with arms companies’ shares.
Regardless of what you think about certain political issues, these prohibitions are not a good example of freedom of expression, but an example of totalitarian technology.
Is this going to last forever?
The truth is, unless you shut down your computer or mobile phone and enter a cave, you probably won’t be able to escape the influence of central technology companies like Facebook and Google.
These companies make a lot of money by compiling and selling our willingly data (you know, not just advertising). In 2016, Facebook and Google accounted for 20% of all advertising spending on the web.
Today, Alphabet, the parent company of Google (YouTube), is the world’s largest media company and earned $ 97.4 million in advertising revenue in 2016.
All this money comes from companies and small businesses that use Facebook, Google and other platforms to reach potential customers, readers, and buyers. These businesses range from giant companies such as big airlines to small bakeries on the street.
The steps that Facebook and Google can take or can take in advertising are able to prevent these businesses from reaching their audiences at any time, ensuring the continuity of a business and having mercy on innovation! More importantly, these private companies are always legally entitled to a comprehensive and criminal prohibition on their platforms, even if they may penalize potentially good technologies (such as crypto currency).
This is a world in which we live. Fortunately, things will probably not last forever.
Potential of Decentralized News
Last year, you probably heard a lot about what blockchain technology can do. Blockchain is an extremely powerful technology because it allows individuals to interact with each other without intermediaries such as Facebook and Google.
Blockchain technology allows individuals to share their own content, choose their own content and help other people.
We saw a few blockchain-based projects last year that tried to bring some more justice to media advertising. These include, for example, Steemit, which allows users to reward individuals who produce good content and remove bad content from the platform.
In addition to providing a potential basis for new news broadcasts, blockchain technology can also be used to monitor the way large technology companies share and store user data. For example, in a recent article on CNBC, blockchain technology was proposed as a logical solution to secure user data on platforms such as Facebook.
Such projects of course have their own shortcomings. But over time, blockchain can help us build free networks that won’t be affected by technology giants.